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These days, you can find online classes for just about any topic imaginable. Photography. Food styling. Knitting. Programming. Gender roles in ancient societies. Small press publishing. Ukulele. You name it. Even if you can’t decide upon the coolest class to take (in all that free time you have), you might decide to move your work…
Typographical errors — a/k/a typos — are annoying little gremlins that like to sneak into what we thought was final, polished copy. Typos are everywhere. They’re fodder for comical memes (e.g., on a store sign that reads “Shoplifters will be prostituted” or a tattoo whose owner lives by the creed “Regert nothing”). They’re a newspaper…
At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers. But it’s just as important to be able to share what you do with others “offline”. Whether you’re looking for investors, clients, partners or a new job, everyone needs…
Considering an online learning or training program for your team, client or organization? If so, you’re probably shopping providers, or at least engaging an instructional design expert to steer you in the right direction. (Pro tip: asking for professional help is always a good idea!) It’s still important for you to know what’s what when…
We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work…
Whether you’re a professional wordsmith, an occasional writer or a businessperson whose job demands writing (whether you like it or not), these five tips can help improve your writing and make self-editing less painful. Organize your ideas. If you were a carpenter, you wouldn’t build a bookcase without a plan, right? Same thing goes for…
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter. Who is this person, and what should you expect when working with him or her? (Here’s an interesting post on the origins of the word copywriter.) The background of a copywriter Often, your copywriter…
So you pumped a good portion of your marketing dollars into search engine optimization (SEO) for your website. Your SEO tactics employed proven tech wizardry designed to help your website rank higher in organic search results. Good page titles? Check. Meta tag descriptions? Check. Keyword-rich content? Check. And GADZOOKS! For a week or two, your…