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You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy…
A little over a year ago, we gave our predictions for the graphic design trends we thought would go big in 2017. So, just how accurate was our crystal ball? Illustration would return in a big way: true Our designer Ryan (who wrote this piece!) works with at least two large firms who’ve hired illustrators for…
People flit from job to job. Employers downsize at the drop of a hat. New recruits don’t come equipped with well-rounded skill sets. Such common complaints come from all angles, affecting employee retention, career interest, longevity and position. To minimize the talent gap many companies and organizations experience, innovative leaders are more readily looking to…
Managing the stress amid deadlines and expectations is hard. This time of year is stressful; between the various holiday parties, family gatherings, and extra weekend activities, it can be difficult to stay focused on your work. If you’ve been feeling sluggish and lacking focus, you’re not alone. According to Peakon, an HR data analysis company,…
How is it the time of year to look back and reflect already? It feels like it was just yesterday that I was writing the best of Wordsmithie’s 2016 blogs! (I’m pretty sure I lamented this fact in 2016 about 2015, as well!) As they say, time waits for no man, and the velocity at…
For the past few years, online learning has shape-shifted a bit. E-learning platforms have become more personal, more nimble and more readily available on-the-go. Our more mobile workforce, flexible office space options, and, alas, disintegrating attention spans have also played a role in the shifting e-learning landscape. Finally, more and more people are conducting business via…
These days most businesses know that a solid SEO strategy is crucial for any modicum of an online presence. Yet the rules of SEO shift fairly frequently. Unless you have a large marketing department, chances are your digital marketing strategy can be outdated in the blink of an eye (or as long as it takes…
These days, it seems like we’re always crazy busy, every one of us. We’re all working hard at elevating our brands, supporting our clients and delivering results to ensure we excel professionally. During the beginning of autumn in particular it feels like there’s so much going on (probably due to all the stuff we let…
It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense…
Everything under the sun is searchable and finable on the Internet. That means it’s fairly easy to fall prey to clickbait, fake news and other dubious rabbit holes while conducting research, business or learning online. Now more than ever, it’s vital that we all get in the habit of checking facts to fish out the fakery…