It’s really endearing to hear the English-language foibles made by my Spanish husband, the charm of which sometimes keeps me from correcting him. “Meryl Eh-streep went to jail,” he said to our friends one evening at a dinner party. “What? She went to jail??” We native English speakers dropped our forks in disbelief . (He…
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
Ever wonder how you decide when your project needs a professional touch? In this blog we’ll offer reasons to work with a writer. “It’s too hard to find someone and get them up to speed. It’s not going to be seen by too many people anyway. It’s not in the budget.” These are some common…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…
Have you ever found yourself struggling to write something at work? You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post. But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…
Just as writer’s block is the scourge of wordsmiths everywhere, we graphic designers are dealt our own creative slowdowns. “Design block” is something that happens to the best of us, but never fear. Graphic design inspiration is just a step away from the project screen on your computer. Step away from your computer. Go grab a…
Virginia (as in, Woolf) was totally right. For writers, sometimes nothing but a room of our own will do. However, there is a huge difference between having our own space and writing in a vacuum. This is especially true in the professional world, where writers are part of a team that is often charged with…
We’ve shared with you ways of working with your copywriter and writing in the client’s voice. Now, here are five ways to help your copywriter capture your editorial style—that is, to express your message exactly the way you want it. These tips will help streamline the copywriting process. Quoting vs. paraphrasing Without specific instructions, a copywriter will…
These days, we’re a culture obsessed with instant gratification. Unfortunately, copywriters are finding this out the hard way. No one has time to read copy in its entirety anymore. But give them a five-second video sound bite—or, even better, an easy-to-digest, vibrant-looking infographic—and you’re good to go. So, these days, when copywriting one needs to think carefully…
There’s an old saying among writers and editors: The best writing is rewriting. At Wordsmithie, we aim to nail our clients’ copy in the very first draft. We spend time up front getting to know your needs, wishes and expectations, so by the time we sit down to write, we understand your audience and message.…