Posts
Standing in front of a roomful of eager professionals is no small feat. Even the most seasoned trainer feels the surge of adrenalin when presenting important content to a group. Anxiety could and should be a net positive, as it shows you care about the event’s outcome. And managing anxiety (no matter how great or…
With the old year rapidly winding down, it’s a good time to think about your editorial calendar for the new year. Maybe you write your organization’s blog all by yourself. Or maybe you enlist help from other knowledgeable people in your office. However you work, a calendar will help get you off to a good…
When you’re fully immersed in a topic or activity, you’re transported to another state. You’re also more likely to file facts in your internal database, remember key messages and recall more readily. It’s no surprise that the most interesting, engaging content gets absorbed first, most and best. We get invested in core content when there’s…
Successful businesses and organizations don’t create content that just talks about them. Sure, it’s important to let customers know about your products and services, company mission and history, news and events, etc. But it’s not all about you. It’s about them. A savvy content-marketing plan covers what customers need and want to know from your…
You’ve surely noticed the increasing popularity of parallax scrolling on many websites, including our own. It’s a visual approach to storytelling that we like quite a bit here at Wordsmithie. Still, a study from Purdue University in 2013 found that although parallax scrolling “enhanced certain aspects of the user experience, it did not necessarily improve…
We’ve followed the controversy about native advertising with a lot of interest. The Federal Trade Commission (FTC) has been scrutinizing—and may even attempt to regulate—the way that media and brands use native advertising. But what exactly is native advertising? Amazingly, there’s not a clear answer. Even the Interactive Advertising Bureau, which really ought to know,…
Creating a strong case study, white paper or website requires a good working relationship between the client and agency. Communication must be honest and open. And, as in any relationship, there are a few things that you as the client absolutely don’t want to say. Utter them at your peril. “I’ll know it when I…
Everyone has something to say, but does everyone have a voice? Having collaborated on many projects with a wide range of professionals, Wordsmithie’s answer is “Yes!” The explosion of social media offers unprecedented opportunities for businesses to engage their audiences. A good ghostwriter can help them find their voices and fine-tune their messages. Here are…
There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination of words to drive customers to your door can sometimes feel like throwing darts against a board. What you say might stick. But how do…
We write a lot of case studies at Wordsmithie. They’re prime marketing tools for many of our clients, who use them in print, digital and web formats. A good case study is well worth the time, effort and expense you pour into it. Here are the essential elements: A strong story A case study is…