Posts
The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online. Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…
If your business’ value isn’t easily captured through short social posts, you’re in luck! A few years back I used this space to discuss Graphic Design Trends for Long Form Content, which was followed by insights into how to use visual images to support copy. Fast forward to 2024. How do we best leverage visual…
Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…
Whether it’s addressing an issue or showcasing your contributions, here’s our guide on how to write a report that effectively engages.
There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!
Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell’s expert insights.
Our CEO and founder, Laura, reflects on how 2023 has been for the business and what to expect in the coming year.