Design

In 2025, what graphic design techniques are customers responding to? Let’s walkthrough the visuals that will elevate your content game.

Well, this COVID-19 thing really threw a wrench into the works, didn’t it? What should have been another routine—ahem—year for us graphic designers instead turned into a mad scramble for new and innovative ways to reach clients and potential clients, particularly in the business-to-business world that I work in. Certainly, in my 20-plus years as…

Wow, what a year it’s been. 2020 has been a rough one and the design world has had to adapt along with everything (and everyone) else. So, let’s revisit my graphic design predictions for 2020, and then see where I think we’re headed for 2021. For 2020, I figured that monochromatic layouts would be popular.…

SEO loves long form content, and, so do readers. But, there’s more to a successful long form piece than 2,000 words, and that’s where good design comes in. In 2020, good design isn’t just desirable; it’s expected. But, how do you elevate your long form online output with good design? What are the leading creators…

Has it really been a year? 2019 has been an interesting year in the world of graphic design, and 2020 should prove to be a compelling one as well. There are five graphic design predictions that I’m quite confident about for the coming year. But first, let’s see how last year’s forecast played out. I…

As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…

You’ve been there, sitting in front of your computer—late at night, maybe—with a hard deadline looming and the as-yet unfulfilled promise of three layout options hanging over your head. You need some inspiration, perhaps served with a side of distraction. Here are five fantastic web sites that I’ve turned to for ideas, and, diversion. The…

There’s a new Helvetica! Helvetica’s been redesigned! Your favorite typeface just became obsolete! As I’ve touched on in at least one previous post, any time a graphic design story makes the major news outlets, I cheer a little. When Helvetica, one of the world’s most ubiquitous and recognizable typefaces, gets an update– well, it should…

2019 arrives with two overreaching design trends on the horizon, seemingly at odds with each other: bold experimentation and risk-taking on the one hand, and a continued reliance on—and evolution of—historic design elements on the other. This year should be a particularly interesting one for graphic design, with one foot in the future and one…

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its…