Design

3 Great Examples of Parallax Scrolling

21 November 2014

You’ve surely noticed the increasing popularity of parallax scrolling on many websites, including our own. It’s a visual approach to storytelling that we like quite a bit here at Wordsmithie. Still, a study from Purdue University in 2013 found that although parallax scrolling “enhanced certain aspects of the user experience, it did not necessarily improve…

Working Effectively With Your Graphic Designer

25 September 2014

Collaborating with a graphic designer on any project can take a leap of faith. Will your creative vision be carried through, your brand standards respected and your deadlines met? Here are a few guidelines from a designer’s perspective to help ensure success. Establish expectations, timeline and budget up front Communicate to your designer exactly what…

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