Ways of Working
These days, it seems like we’re always crazy busy, every one of us. We’re all working hard at elevating our brands, supporting our clients and delivering results to ensure we excel professionally. During the beginning of autumn in particular it feels like there’s so much going on (probably due to all the stuff we let…
It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense…
Everything under the sun is searchable and finable on the Internet. That means it’s fairly easy to fall prey to clickbait, fake news and other dubious rabbit holes while conducting research, business or learning online. Now more than ever, it’s vital that we all get in the habit of checking facts to fish out the fakery…
The New York Times has recently published several articles about the gig economy. Last month the Times reported that Uber uses video game technology to incentivize its drivers to work long hours and accept more fares to expand company profit. This week, a longer piece appeared including the likes of Lyft, Handy and other businesses that rely…
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…
Many of us are moved to speak up and speak out, perhaps these days more than ever. You may have recently been moved to blog more than usual, or compelled to comment boldly on issues you care about deeply on Facebook or other social media sites. Whatever your reasons for presenting a more active voice…
Start work with an agency or copywriter, and you’ll soon be asked about your organization’s “voice and tone.” What language do you speak? By that, we mean the language we’ll use in creating your website, case study or blogpost. Every client should have a distinctive voice and tone, as identifiable in its own way as…
As we all moving through Q4 at lightning speed, perhaps its best to pause and consider what the new year might bring for our work, clients, partnerships and industries. For e-learning, it’s an exciting time. And for those of us already engaged in or thinking about online training solutions for our teams, there’s plenty to get excited…
You’ve heard the expression “getting your ducks in a row.” It probably never had anything to do with colorful waterfowl. More likely, it sprang from sports or shipbuilding (you could look it up). Whatever its origins, getting your ducks in a row means being organized, and adequately prepared for a project or undertaking. Why you…
These days, you can find online classes for just about any topic imaginable. Photography. Food styling. Knitting. Programming. Gender roles in ancient societies. Small press publishing. Ukulele. You name it. Even if you can’t decide upon the coolest class to take (in all that free time you have), you might decide to move your work…