Ways of Working
When I graduated from college, I cut my teeth working in an 8-5. I’d beaten thousands of other applicants for the position, a prestigious traineeship program with the USDOJ. I had a tough time acclimating. It wasn’t so much the hours, though I know many of my colleagues struggled with the early start. It was more…
We often get people coming to us asking whether they should retain an agency or stay in house with their projects. There are certainly benefits to keeping your resources in house; often we get questions about the value of the time and energy spent explaining business practices, projects, client relationships, and responsibilities to a new…
If you look at the Wordsmithie team part of our website, you will see that many Wordsmithies have outside interests besides writing and designing. Some of them are quite fascinating, and range from leading urban hikes through San Francisco to massage therapy to Emmy Award-winning TV work. I happen to be a business and life coach…
You might remember President Ronald Reagan’s maxim, “Trust, but verify.” It comes from a Russian proverb, “Doveryai, no proveryai,” which is why he quoted it to Soviet leader Mikhail Gorbachev during the signing of a nuclear treaty in 1987. “You repeat that every meeting,” Gorbachev said, winning laugher. “I like it,” Reagan replied, drawing even…
It’s the same story each year: summer lingers, and then, bam!, those sultry, sunny days suddenly turn to fall. Most of us embrace the seasonal shift, moving full speed ahead, taking care of business, (over)scheduling our lives…then, we reach the holidays – the official span of the calendar that mysteriously fills up by early October with commitments galore.…
Say that you’re launching a new product and need your agency to create sales and marketing materials. Or say that you’ve signed with a new agency and need to bring them up to speed on your company. How much information do you provide? At Wordsmithie, we generally say, “Send us whatever you have.” There’s no…
We are often attracted to bright, shiny things – people and ideas and projects that sparkle and pop. You know how much more invested you are in work – your own or work you do for others – when a project is one you can really get behind. Sure, we all might have to engage…
Wordsmithie writers work with clients in a range of industries, including technology, education, finance, healthcare, retail and entertainment, as well as nonprofit organizations. But does a writer need to have experience within the industry to write the content? Should writers be industry experts? The short answer is, it depends. There’s an ongoing debate about whether writers…
In his popular book, The Tipping Point, Malcolm Gladwell presents an interesting view of how people operate. The Connector is one of three personality types – the one I relate to most closely (you, might, too). Connectors are super social creatures, those of us who love to match people with people, interests, resources. We are…
Ever wonder how you decide when your project needs a professional touch? In this blog we’ll offer reasons to work with a writer. “It’s too hard to find someone and get them up to speed. It’s not going to be seen by too many people anyway. It’s not in the budget.” These are some common…