branding
It’s really endearing to hear the English-language foibles made by my Spanish husband, the charm of which sometimes keeps me from correcting him. “Meryl Eh-streep went to jail,” he said to our friends one evening at a dinner party. “What? She went to jail??” We native English speakers dropped our forks in disbelief . (He…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…
Have you ever found yourself struggling to write something at work? You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post. But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…
The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the…
There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination of words to drive customers to your door can sometimes feel like throwing darts against a board. What you say might stick. But how do…
We write a lot of case studies at Wordsmithie. They’re prime marketing tools for many of our clients, who use them in print, digital and web formats. A good case study is well worth the time, effort and expense you pour into it. Here are the essential elements: A strong story A case study is…
Your plan has a hole in it. It doesn’t matter what sort of plan it is. A launch plan. A marketing plan. A communications plan. Whatever it is, it has a vulnerability that you don’t know about yet. How can you be sure there’s a hole? Because there’s a plan. You might know the old…
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