strategy and resources

Microlearning: Your New Jam

02 November 2017

For the past few years, online learning has shape-shifted a bit. E-learning platforms have become more personal, more nimble and more readily available on-the-go. Our more mobile workforce, flexible office space options, and, alas, disintegrating attention spans have also played a role in the shifting e-learning landscape. Finally, more and more people are conducting business via…

The Back-To-School New Year’s Resolution

10 October 2017

Every year, as a freelance writer, I create five goals at the beginning of the new year. These goals help steer my professional focus for the coming months. But, let’s be real, many of us have already abandoned our New Year’s resolutions and we’re probably feeling one of three ways: completely guilty, struggling to keep…

Taking Care of Business Without Sacrificing Yourself

26 August 2017

These days, it seems like we’re always crazy busy, every one of us. We’re all working hard at elevating our brands, supporting our clients and delivering results to ensure we excel professionally. During the beginning of autumn in particular it  feels like there’s so much going on (probably due to all the stuff we let…

Digital Writing Resources

5 Great Digital Writing Resources

08 August 2017

Writer’s block isn’t what it used to be: gone are the days of flipping through magazines and books hoping for divine inspiration to strike. These days, there are tons of digital writing resources that you can search quickly to clear away the cobwebs and get going again on your project. We’ve compiled a list of…

The Case for the Little (Small Design Firm) Guy

25 July 2017

The design field is a particularly competitive one, filled with providers ranging from individual freelancers to huge multinational firms. I’m here to present the case for the “little guy,” the owners and employees of  small design firms. I run a small design firm. We’re “little guys,” for sure. I’m the sole employee, and along with…

Finding Balance in the Freelance Economy

05 July 2017

It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense…

4 Ways Wordsmithie Is Green

07 June 2017

Flexible working is built into the core of our mission here at Wordsmithie. We’ve found that offering our employees the ability to strike a work/life balance leads to creativity and productivity on the job. But an added benefit? We are an exceedingly green, environmentally friendly company. We’re a distributed team, so we don’t utilize office…

Beetles, Brand Consistency and Why It All Matters

12 May 2017

It all started with a beetle. No, not the beetle of the oft-cited ’50s and ’60s Volkswagen advertising campaign. Think smaller. I’d just discovered that the tiny (and dreaded) Ips beetle had decided to make the beautiful large spruce in our front yard its new home. The one beetle soon became many beetles, the tree…

Situation: Fact Check

28 April 2017

Everything under the sun is searchable and finable on the Internet. That means it’s fairly easy to fall prey to clickbait, fake news and other dubious rabbit holes while conducting research, business or learning online. Now more than ever, it’s vital that we all get in the habit of checking facts to fish out the fakery…

Authenticity: Now, More Than Ever!

31 March 2017

Fake news abounds these days, and it’s both necessary and exhausting trying to determine what’s real. While you might be getting near the edge of your comfort zone over our current political climate, professionally speaking, you gotta get real and get to work. A common challenge in just about any line of business is how…