strategy and resources
Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work…
Whether you’re a professional wordsmith, an occasional writer or a businessperson whose job demands writing (whether you like it or not), these five tips can help improve your writing and make self-editing less painful. Organize your ideas. If you were a carpenter, you wouldn’t build a bookcase without a plan, right? Same thing goes for…
Maybe it’s the longer days, but summer seems to free up space for us to invite more leisure into our busy lives – most assuredly to hike or camp, to surf or SUP, to meet pals and colleagues for unencumbered happy hours. With this shift in focus comes more energy, too. A great way to…
So you pumped a good portion of your marketing dollars into search engine optimization (SEO) for your website. Your SEO tactics employed proven tech wizardry designed to help your website rank higher in organic search results. Good page titles? Check. Meta tag descriptions? Check. Keyword-rich content? Check. And GADZOOKS! For a week or two, your…
Most designers, at some point in their careers, will take on at least one pro bono client. The motivations vary. Perhaps the hope is that the pro bono client will eventually become a paying client. Or, maybe the connections made working with the pro bono client will develop into new opportunities. Sometimes the motivation is…
A few years ago many believed that publishing was dead. Major newspapers and magazines saw their circulation numbers drop. And it is true that many of them have needed to reinvent themselves to adapt to a digital world and new models to distribute and monetise their content. But today publishing is flourishing. Barriers to entry…
Smart Prep is Key! Many of us manage projects, clients and connections on a daily basis. Whether you’re pitching proposals (Please send your project scope by Friday EOD), moving through deliverables (Can you explain Phase 2 to our team?) or making referrals (Hey, Eve! Do you know any great graphic designers?), you probably need to…
As active member of a small think tank/support group for creative entrepreneurs, I help my colleagues dream, plan and manifest what they need to move forward in various endeavors. We are each quite focused on what we want, and this group offers fresh perspectives and resources to assist in getting our goals. Maybe surprisingly, maybe…
As we’ve written before, the gig economy is growing fast; in fact, its notoriety is such that it was voted concept of the year by the Financial Times in December 2015. With all the opportunities of this new way of working comes questions. What, for instance, is the difference between a gig and a job?…
Wordsmithing is both an art and a craft. Copy that engages audiences is built on the nuts ‘n’ bolts basics of good writing: correct grammar, spelling and punctuation; proper word usage; and consistent style. In our digital age of LOL text-speak and 140-character microblogging, precise writing still matters. Most seasoned writers have at least a…
