strategy and resources
We are often attracted to bright, shiny things – people and ideas and projects that sparkle and pop. You know how much more invested you are in work – your own or work you do for others – when a project is one you can really get behind. Sure, we all might have to engage…
Once upon a time, in what seems like the Internet Stone Age, content marketing was just taking off. It was “rumored” that, by writing excellent content, one could reach audiences far and wide, but very little was done to analyze the success (or otherwise) of that content. Back then, setting up a blog was a…
So many articles begin with the same type of sentence: “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there might be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is just as aware of that fact as…
Wordsmithie writers work with clients in a range of industries, including technology, education, finance, healthcare, retail and entertainment, as well as nonprofit organizations. But does a writer need to have experience within the industry to write the content? Should writers be industry experts? The short answer is, it depends. There’s an ongoing debate about whether writers…
Last week we shared ways brands can create compelling stories that engage and inspire customers. Now, we take a step back to understand why a brand might want to create a story. Why is storytelling so important? Since the beginning of time, storytelling has been an important part of the way humans interact and evolve. And that’s…
In his popular book, The Tipping Point, Malcolm Gladwell presents an interesting view of how people operate. The Connector is one of three personality types – the one I relate to most closely (you, might, too). Connectors are super social creatures, those of us who love to match people with people, interests, resources. We are…
Content marketing comes in for a good dealing of bashing, often deservedly. The Content Marketing Institute defines the concept as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in practice, as J. R.…
Content audit. Those two words can strike fear into the hearts of marketers and copywriters everywhere. And yet in today’s content marketing-centric world, content audits are more important than ever. The more content you put out there as various bits of information dispersed across multiple mediums — from landing pages, blogposts and downloadable content to…
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…
