strategy and resources
One of the paradoxes of legal documents is that they’re rarely written to be understood by the people they impact most. Instead they’re mostly written by lawyers for lawyers. This approach may be great for reducing liability, but it’s not so good at telling non-lawyers what they’re getting into (and, no, that shouldn’t be the…
Most of us start the new year with BIG ideas—intentions! goals! enthusiasm!—and then, because we are humans, that energy tends to fade. Usually by February (and here we are). February 2020 also rings in the Year of the Rat, which brings with it inspiration for riding that new year energy wave a little bit longer.…
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two discrete industries. I would imagine that now, several years later, I’d get similar feedback particularly since the tech bubble appears to have burst and food,…
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…
The Tech Shabbat isn’t a super-new concept, but it’s an absolutely terrific one to embrace—especially now that the year-end scramble to deliver and spend and do-do-do and go-go-go saps most of us of our energy, productivity, peace, and introspection. Sure, the wind-up to the end of your team’s seasonal work cycle and the impending holidays…
Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns. Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting…
When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…
Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage. Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so…
Whether you’re crafting new content so your audiences will bite (and hang on), creating eLearning training programs for your internal teams, or adding more energy to your client’s existing projects and online communities, you’ll want to boost your credibility with every word you choose. Keeping the conversation going is mission critical as you build team…
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY. Build with the best intentions Building community in a way that feels (and is) authentic could seem either easy or…
