strategy and resources
Copywriting is copywriting, any way you slice it. Right? For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites. So, what are these key differences to remember, and…
Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!) As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply:…
There’s a new Helvetica! Helvetica’s been redesigned! Your favorite typeface just became obsolete! As I’ve touched on in at least one previous post, any time a graphic design story makes the major news outlets, I cheer a little. When Helvetica, one of the world’s most ubiquitous and recognizable typefaces, gets an update– well, it should…
Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied…
“Where can I get a headlight replaced near me this weekend?” That was the question I posed to my smartphone’s voice assistant after police pulled me over for a burnt-out headlight (gulp). The search results turned up several auto parts stores across my greater urban area, but none with specific information about headlights, nor whether…
Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…
Each year—heck, each quarter, really—lists touting the top trends in eLearning and eTraining seem to pop up. And, for the past few years, the best practices seemed to remain the same: Maximize engagement. Provide learner-centered focus. Boost performance. Focus on individual learning styles. Deliver via digital/mobile devices. Embrace gaming and video options—and now, Artificial Intelligence…
Move over, Siri. The sales of smart home assistants, also known as voice devices, such as Amazon’s Alexa and Google’s Assistant sold 19.7 million units in Q3 of 2018 alone, up from 2.9 million in the first quarter of 2017. With the much-increased demand comes the need for brands and businesses to adapt to this…
Here’s a good example of what not to do when writing a press release: (Don’t worry, we’ve made this up, but there are plenty of real life examples of this out there!) Where to begin? It’s got every buzzword about the latest technology craze—which happens to be something called “big data.” But what does it…
I’m gonna let you in on a little secret. It’s something I quietly learned as a 15 year veteran of online content marketing but also as a longtime TV viewer. It is this: rerunning web content (articles, infographics, videos, etc) is one of the best but lesser-known ways for you to extend the interest, reach,…
