writing and blogging

A bird's eye view of three co-workers, sitting at a desk, with papers of infographics littering the desk, signifying impact reporting.

Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories

08 May 2023

Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!

A group pf three women from different backgrounds, walking and smiling at each other.

Localization: How to Create Bilingual Content That Speaks to Multiple Audiences

28 April 2023

Translation and content localization can be challenging. Here are five best practices for localizing content effectively.

A woman sitting at a desk, in front of a computer, and writing into a notepad.

What is Website Copywriting?

10 April 2023

We look at why website copy is important for your business, SEO strategy, and user experience. Plus we give you the best practices to follow!

A bird's eye view of the KFC packaging with the tagline (it's finger lickin' good) partly visible.

The Best Taglines on the Market (and How to Write Your Own)

24 March 2023

We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!

Three employees talking about work and comparing notes.

7 Steps to Building a Strong Brand as a Writer

17 March 2023

Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.

A woman lying down on a sofa, wearing headphones, listening to music.

Hot Writing Tip From Rihanna and Burt Bacharach: Keep It Short

23 February 2023

We take a look at why short words are dominating pop music, and how we can apply this to our writing to make our message easier to digest.

A woman sitting down and trying on a virtual reality/metaverse headset.

What, Exactly, is the Metaverse? (And Why Should Anyone Care?)

15 January 2023

Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!

Artificial intelligence robot and a human hand reaching for each other.

Is AI Copywriting Better Than a Copywriter?

09 December 2022

We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.

A woman standing up, holding a laptop with one hand and typing with the other.

Email Copywriting Guide: Writing Emails That Convert

14 November 2022

In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!

A news inscription on neon signboard, hanging on a street.

Writing a Press Release that Gets Attention — and Results

31 October 2022

We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.