writing and blogging

A woman looking at her phone, in front of a clothing store.

How to Create a Catchy and Effective Call to Action: 9 Best Practices

14 October 2022

We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!

A piece of paper with infographics, on a wooden table.

Why Sales Collateral Is Important—and What Types to Use

27 September 2022

We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!

A woman and a man sitting together at a desk with paper in front of them.

Does Everyone Really Need an Editor? (And what do editors do anyway?)

02 July 2022

We talk about the importance of having your worked edited, and the different types of editors out there to help.

Two businessmen having a meeting in the park.

B2B Copywriting: What Kind of Writing Sells to Other Businesses?

10 May 2022

We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.

Light blue typewriter from a bird's eye view.

Copywriting 101: What Do Copywriters Do, Exactly?

05 April 2022

We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.

Two women with notebooks fanned out on a table, facing each other.

How to Write a Business Case Study that Engages Customers

07 February 2022

We give you the full scoop on why a business case study is important and how to write one that engages customers.

New York's Time Square at night.

What is Ad Copy? Write Ad Copy That Converts – Tips & Examples

04 February 2022

On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!

Person writing on laptop from birds eye view. There's a phone on the left of the laptop on the desk, as well.

Writing Continues to Evolve in the Digital Age. That’s Good

02 December 2021

Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?

A finger pointing at letters on the table stating CONTENT MARKETING. Scattered around are a coffee mug, glasses, pen, keyboard, notebook with headline BLOG MONTHLY OVERVIEW, a candle, and a green leafy potplant

The Re-Awakening: Content Marketing as Brands Get Back to Normal

27 April 2021

As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…

How to Create Content Chunks and Why They Matter

22 February 2021

When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since now more than ever we’re consuming most everything (except all that mac n cheese) on our (small) screens. Couple this with overall memory fatigue and…