Posts
How is it the time of year to look back and reflect already? It feels like it was just yesterday that I was writing the best of Wordsmithie’s 2016 blogs! (I’m pretty sure I lamented this fact in 2016 about 2015, as well!) As they say, time waits for no man, and the velocity at…
Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. Sure, people don’t read as much as they used to, but they still need signposting and, although we may not pay as much attention to…
For the past few years, online learning has shape-shifted a bit. E-learning platforms have become more personal, more nimble and more readily available on-the-go. Our more mobile workforce, flexible office space options, and, alas, disintegrating attention spans have also played a role in the shifting e-learning landscape. Finally, more and more people are conducting business via…
We could also call this post, “how to avoid being spoofed on Saturday Night Live.” As evidenced by a recent SNL sketch which lampoons the font chosen for the movie Avatar, proper typeface selection—awareness of which was once generally considered limited to graphic designers like myself—has entered into the mainstream consciousness. That’s a good thing, and…
Every year, as a freelance writer, I create five goals at the beginning of the new year. These goals help steer my professional focus for the coming months. But, let’s be real, many of us have already abandoned our New Year’s resolutions and we’re probably feeling one of three ways: completely guilty, struggling to keep…
So, now that you’re sold on the virtues of working with a small design firm, what comes next? What’s the onboarding process like and what should you and your company expect in the weeks ahead? Onboarding with a small design firm We’ll set up an in-person meeting, preferably at your place of business. We’ll want…
These days most businesses know that a solid SEO strategy is crucial for any modicum of an online presence. Yet the rules of SEO shift fairly frequently. Unless you have a large marketing department, chances are your digital marketing strategy can be outdated in the blink of an eye (or as long as it takes…
These days, it seems like we’re always crazy busy, every one of us. We’re all working hard at elevating our brands, supporting our clients and delivering results to ensure we excel professionally. During the beginning of autumn in particular it feels like there’s so much going on (probably due to all the stuff we let…
Writer’s block isn’t what it used to be: gone are the days of flipping through magazines and books hoping for divine inspiration to strike. These days, there are tons of digital writing resources that you can search quickly to clear away the cobwebs and get going again on your project. We’ve compiled a list of…
The design field is a particularly competitive one, filled with providers ranging from individual freelancers to huge multinational firms. I’m here to present the case for the “little guy,” the owners and employees of small design firms. I run a small design firm. We’re “little guys,” for sure. I’m the sole employee, and along with…