Posts
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…
As we all moving through Q4 at lightning speed, perhaps its best to pause and consider what the new year might bring for our work, clients, partnerships and industries. For e-learning, it’s an exciting time. And for those of us already engaged in or thinking about online training solutions for our teams, there’s plenty to get excited…
You’ve heard the expression “getting your ducks in a row.” It probably never had anything to do with colorful waterfowl. More likely, it sprang from sports or shipbuilding (you could look it up). Whatever its origins, getting your ducks in a row means being organized, and adequately prepared for a project or undertaking. Why you…
These days, you can find online classes for just about any topic imaginable. Photography. Food styling. Knitting. Programming. Gender roles in ancient societies. Small press publishing. Ukulele. You name it. Even if you can’t decide upon the coolest class to take (in all that free time you have), you might decide to move your work…
Typographical errors — a/k/a typos — are annoying little gremlins that like to sneak into what we thought was final, polished copy. Typos are everywhere. They’re fodder for comical memes (e.g., on a store sign that reads “Shoplifters will be prostituted” or a tattoo whose owner lives by the creed “Regert nothing”). They’re a newspaper…
File formats often aren’t considered until they become an issue. I regularly have clients come to me when they can’t open a particular file, or, after they’ve sent a file for production and discovered that they provided their file in the wrong format. Here I’ve outlined the most common formats you’ll encounter in the design…
At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers. But it’s just as important to be able to share what you do with others “offline”. Whether you’re looking for investors, clients, partners or a new job, everyone needs…
Considering an online learning or training program for your team, client or organization? If so, you’re probably shopping providers, or at least engaging an instructional design expert to steer you in the right direction. (Pro tip: asking for professional help is always a good idea!) It’s still important for you to know what’s what when…
Most journalists, copywriters and editors believe they have at least one good book in them. This is certainly true here at Wordsmithie. But, unlike many others, we actually manage to write them and see them into print. Take Alexandra Kenin, as just one example. In addition to being an excellent studio director for our Google…