Posts
File formats often aren’t considered until they become an issue. I regularly have clients come to me when they can’t open a particular file, or, after they’ve sent a file for production and discovered that they provided their file in the wrong format. Here I’ve outlined the most common formats you’ll encounter in the design…
At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers. But it’s just as important to be able to share what you do with others “offline”. Whether you’re looking for investors, clients, partners or a new job, everyone needs…
Considering an online learning or training program for your team, client or organization? If so, you’re probably shopping providers, or at least engaging an instructional design expert to steer you in the right direction. (Pro tip: asking for professional help is always a good idea!) It’s still important for you to know what’s what when…
Most journalists, copywriters and editors believe they have at least one good book in them. This is certainly true here at Wordsmithie. But, unlike many others, we actually manage to write them and see them into print. Take Alexandra Kenin, as just one example. In addition to being an excellent studio director for our Google…
We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work…
Whether you’re a professional wordsmith, an occasional writer or a businessperson whose job demands writing (whether you like it or not), these five tips can help improve your writing and make self-editing less painful. Organize your ideas. If you were a carpenter, you wouldn’t build a bookcase without a plan, right? Same thing goes for…
It seems like just yesterday we were writing about the best of the Wordsmithie blog for 2015. How time flies! Now its time to review the best of the Wordsmithie blog for the first half of 2016. There are some great pieces in here, folks, so hold on to your hats and jump right in…
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter. Who is this person, and what should you expect when working with him or her? (Here’s an interesting post on the origins of the word copywriter.) The background of a copywriter Often, your copywriter…