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We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work…
Whether you’re a professional wordsmith, an occasional writer or a businessperson whose job demands writing (whether you like it or not), these five tips can help improve your writing and make self-editing less painful. Organize your ideas. If you were a carpenter, you wouldn’t build a bookcase without a plan, right? Same thing goes for…
It seems like just yesterday we were writing about the best of the Wordsmithie blog for 2015. How time flies! Now its time to review the best of the Wordsmithie blog for the first half of 2016. There are some great pieces in here, folks, so hold on to your hats and jump right in…
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter. Who is this person, and what should you expect when working with him or her? (Here’s an interesting post on the origins of the word copywriter.) The background of a copywriter Often, your copywriter…
Maybe it’s the longer days, but summer seems to free up space for us to invite more leisure into our busy lives – most assuredly to hike or camp, to surf or SUP, to meet pals and colleagues for unencumbered happy hours. With this shift in focus comes more energy, too. A great way to…
So you pumped a good portion of your marketing dollars into search engine optimization (SEO) for your website. Your SEO tactics employed proven tech wizardry designed to help your website rank higher in organic search results. Good page titles? Check. Meta tag descriptions? Check. Keyword-rich content? Check. And GADZOOKS! For a week or two, your…
Most designers, at some point in their careers, will take on at least one pro bono client. The motivations vary. Perhaps the hope is that the pro bono client will eventually become a paying client. Or, maybe the connections made working with the pro bono client will develop into new opportunities. Sometimes the motivation is…
Any experienced copywriter will tell you, usually with a sad shake of the head, that most clients think they can write, and that nearly all of them are wrong. Oh, sure, they got through college or university okay. And they can bang out a decent marketing report. But writing for professors or colleagues isn’t the…
As you know, designing effective online training programs requires serious preparation. Understanding your audience, their goals and motivations, as well as your organization’s goals for providing an e-learning course, is the first step. Then, providing relevant content, engaging exercises and activities, practical delivery systems, and readily accessible evaluation and assessment tools are all key components…