Posts
It seems like just yesterday we were writing about the best of the Wordsmithie blog for 2015. How time flies! Now its time to review the best of the Wordsmithie blog for the first half of 2016. There are some great pieces in here, folks, so hold on to your hats and jump right in…
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter. Who is this person, and what should you expect when working with him or her? (Here’s an interesting post on the origins of the word copywriter.) The background of a copywriter Often, your copywriter…
Maybe it’s the longer days, but summer seems to free up space for us to invite more leisure into our busy lives – most assuredly to hike or camp, to surf or SUP, to meet pals and colleagues for unencumbered happy hours. With this shift in focus comes more energy, too. A great way to…
So you pumped a good portion of your marketing dollars into search engine optimization (SEO) for your website. Your SEO tactics employed proven tech wizardry designed to help your website rank higher in organic search results. Good page titles? Check. Meta tag descriptions? Check. Keyword-rich content? Check. And GADZOOKS! For a week or two, your…
Most designers, at some point in their careers, will take on at least one pro bono client. The motivations vary. Perhaps the hope is that the pro bono client will eventually become a paying client. Or, maybe the connections made working with the pro bono client will develop into new opportunities. Sometimes the motivation is…
Any experienced copywriter will tell you, usually with a sad shake of the head, that most clients think they can write, and that nearly all of them are wrong. Oh, sure, they got through college or university okay. And they can bang out a decent marketing report. But writing for professors or colleagues isn’t the…
As you know, designing effective online training programs requires serious preparation. Understanding your audience, their goals and motivations, as well as your organization’s goals for providing an e-learning course, is the first step. Then, providing relevant content, engaging exercises and activities, practical delivery systems, and readily accessible evaluation and assessment tools are all key components…
A few years ago many believed that publishing was dead. Major newspapers and magazines saw their circulation numbers drop. And it is true that many of them have needed to reinvent themselves to adapt to a digital world and new models to distribute and monetise their content. But today publishing is flourishing. Barriers to entry…
Once you’ve landed on what (content) you’re presenting, to whom (audience) and why (purpose), you can then begin preparing how (structure). Planning course structure: the model matters There are dozens of good models on which to base your online-learning program. (First, consider that the model you use to present material is different from the platform…
When I initially pitched the idea of writing about tech and startup writing, I got a lot of pushback. “Are these two industries even related?” “How can you write about discrete industries together?” The questions went on and on. But really, both industries require the same skill: the ability to communicate new and/or complex ideas…