Posts
From a marketing communications perspective, writing for “education” encompasses many types of organizations and businesses. These include K–12 schools, institutions of higher education and other learning organizations; academic, research and development organizations; curriculum developers and publishers; developers of e-learning tools and solutions; as well as nonprofits. Businesses that support charities or engage in community-involvement work…
As a food writer who spends a large portion of her time developing, testing and editing recipes, I’ve worked my way through hundreds, maybe even thousands, of recipes, some notably better than others. Sure, a stunning hero shot might be what draws most people in initially (see: Instagram or Pinterest). But unless the copy is…
Whenever anyone hears that I write for the beauty industry, the first thing I hear is, “What a fun job!” And they’re absolutely right…sort of. Beauty can be a notoriously challenging vertical to write for. It’s tricky for potential customers to look at a tube of lipstick or a vial of serum and understand whether…
Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing…
We’ve built the Wordsmithie blog around sharing our ideas for creating effective content that engages audiences and sparks brands. This includes the nuts ‘n’ bolts of good, customer-centric writing and storytelling; how to make the editing, design and production process go smoothly; as well as do’s and don’ts for working with an agency. We’ve reported…
Is it slick? Is it shiny? Is it wow? Is it new? Sure, you want your online learning tools to look good and fancy to initially attract participants. But how will your program retain an engaged audience and foster practical learning outcomes after the “wow” factor has worn off? Types of online learning programs that…
I am aging myself when I say that, when I was getting my formal design education in college, digital design was a relatively new discipline. Those focusing on digital design also obtained a completely different degree than those of us studying print. While I’m told that most schools now offer a more integrated approach, I…
As you prepare to write a case study, white paper or data sheet, you’ll gather as much information and background material as you can. Next, you’ll probably record an interview with one or more of the stakeholders. It’s always useful, too, to have transcripts of your interviews, especially if you plan to quote people directly.…
You’ve worked hard to find the perfect voice for reaching your American clients with beautifully crafted content. But what about your overseas prospects? English may be widely spoken in international business, but your English-language content will always fall short. Nelson Mandela, a native Xhosa speaker who rose to the presidency of post-apartheid South Africa, explained,…
Full Disclosure: I’m a Wordsmithie newbie. I’m not a writer by trade. I have never worked for a virtual agency. Somehow I got this gig anyway and am over the moon excited to join this team of writers and marketing professionals. This is an amazing bunch. Not only do members of the team have diverse…