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Smart Prep is Key! Many of us manage projects, clients and connections on a daily basis. Whether you’re pitching proposals (Please send your project scope by Friday EOD), moving through deliverables (Can you explain Phase 2 to our team?) or making referrals (Hey, Eve! Do you know any great graphic designers?), you probably need to…
Back in 1998, when the Internet was all shiny and new (and referred to with awe as “the information superhighway”), I was hired by a search engine company to write web copy. Our department of brave new online writers was known as “Editorial,” based on the newspaper model. The word “content” hadn’t crept into our…
As active member of a small think tank/support group for creative entrepreneurs, I help my colleagues dream, plan and manifest what they need to move forward in various endeavors. We are each quite focused on what we want, and this group offers fresh perspectives and resources to assist in getting our goals. Maybe surprisingly, maybe…
Design apps can be great for working on the fly, collaborating with a client or just getting the creative ball rolling. We’ll focus on iOS applications here, as the the iPhone is the smartphone of choice in the design world, but many of these apps are available on Android as well. And while design apps…
As we’ve written before, the gig economy is growing fast; in fact, its notoriety is such that it was voted concept of the year by the Financial Times in December 2015. With all the opportunities of this new way of working comes questions. What, for instance, is the difference between a gig and a job?…
Wordsmithing is both an art and a craft. Copy that engages audiences is built on the nuts ‘n’ bolts basics of good writing: correct grammar, spelling and punctuation; proper word usage; and consistent style. In our digital age of LOL text-speak and 140-character microblogging, precise writing still matters. Most seasoned writers have at least a…
Before presenting information, you must consider your audience – who they are, what they know and what they need and/or want to know. But just as you plan your presentation content, you also need to plan your presentation approach. People receive messages differently based on how they learn. Therefore, it’s important to communicate core messages…
I’ve been looking back over various lists of copywriting tips published online over the past several years. They provide lots of good advice. Write a great headline Gail Goodwin advised in Entrepreneur Focus on “you,” not “we” Susan Gunelius wrote in 2009, also for Entrepreneur Pick one message and one message only Kimberly McCall recommended…
When I graduated from college, I cut my teeth working in an 8-5. I’d beaten thousands of other applicants for the position, a prestigious traineeship program with the USDOJ. I had a tough time acclimating. It wasn’t so much the hours, though I know many of my colleagues struggled with the early start. It was more…
It’s that time of year again — where we reflect on what we accomplished in the past 12 months, while looking ahead to what we can do better in a brand, spankin’ New Year. Here at Wordsmithie, we are always striving to improve our editorial and design services and exceed our clients’ expectations. So with…