Posts
Last week we shared ways brands can create compelling stories that engage and inspire customers. Now, we take a step back to understand why a brand might want to create a story. Why is storytelling so important? Since the beginning of time, storytelling has been an important part of the way humans interact and evolve. And that’s…
The golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and agencies who work for them are also learning that they can have a place at the business table without being crowded out…
In his popular book, The Tipping Point, Malcolm Gladwell presents an interesting view of how people operate. The Connector is one of three personality types – the one I relate to most closely (you, might, too). Connectors are super social creatures, those of us who love to match people with people, interests, resources. We are…
Content marketing comes in for a good dealing of bashing, often deservedly. The Content Marketing Institute defines the concept as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in practice, as J. R.…
Content audit. Those two words can strike fear into the hearts of marketers and copywriters everywhere. And yet in today’s content marketing-centric world, content audits are more important than ever. The more content you put out there as various bits of information dispersed across multiple mediums — from landing pages, blogposts and downloadable content to…
While working with a photographer—and setting up a proper photo shoot—is almost always preferable for a creative project, timing and budget constraints (or subject matter) often preclude their use. This is where stock photography, existing, searchable, commercial photography available online for license, comes in. The stock photo world is a competitive one; acquisitions and mergers…
It’s really endearing to hear the English-language foibles made by my Spanish husband, the charm of which sometimes keeps me from correcting him. “Meryl Eh-streep went to jail,” he said to our friends one evening at a dinner party. “What? She went to jail??” We native English speakers dropped our forks in disbelief . (He…
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
Ever wonder how you decide when your project needs a professional touch? In this blog we’ll offer reasons to work with a writer. “It’s too hard to find someone and get them up to speed. It’s not going to be seen by too many people anyway. It’s not in the budget.” These are some common…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…