Posts
Many of us at Wordsmithie also have avocations that keep us busy. As a copywriter and editorial director, I naturally write. Years ago, I left a newspaper job to go abroad and write the Great American Novel. Amazingly, it got published. Later, while working in various copywriting and communications positions, I branched into nonfiction, writing…
You’ve got a big presentation coming up. Sure, you’ve got a handle on the content. You possess confidence and skills, too. So now what? Even though your topic is interesting and you feel good about presenting to others, consider a few elements that help you attract and retain your audience’s attention throughout your talk. There…
Have you ever found yourself struggling to write something at work? You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post. But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…
Just as writer’s block is the scourge of wordsmiths everywhere, we graphic designers are dealt our own creative slowdowns. “Design block” is something that happens to the best of us, but never fear. Graphic design inspiration is just a step away from the project screen on your computer. Step away from your computer. Go grab a…
Virginia (as in, Woolf) was totally right. For writers, sometimes nothing but a room of our own will do. However, there is a huge difference between having our own space and writing in a vacuum. This is especially true in the professional world, where writers are part of a team that is often charged with…
Love it or loathe it, you’re a writer, too. If you have a website, you’re a publisher. If you’re on social media, you’re a marketer. Thanks to the Internet, we all have the opportunity to engage our audiences with content, including our written words. That thought can be thrilling or chilling, depending on whether you…
When crafting a speech, it’s mission critical to lock in content and organization. And, it’s as equally important to spend time up front carefully planning language and practicing your delivery style to ensure that both how and what you have to say are on target. Language choice matters You know your topic and your audience.…
We’ve shared with you ways of working with your copywriter and writing in the client’s voice. Now, here are five ways to help your copywriter capture your editorial style—that is, to express your message exactly the way you want it. These tips will help streamline the copywriting process. Quoting vs. paraphrasing Without specific instructions, a copywriter will…
These days, we’re a culture obsessed with instant gratification. Unfortunately, copywriters are finding this out the hard way. No one has time to read copy in its entirety anymore. But give them a five-second video sound bite—or, even better, an easy-to-digest, vibrant-looking infographic—and you’re good to go. So, these days, when copywriting one needs to think carefully…
There’s an old saying among writers and editors: The best writing is rewriting. At Wordsmithie, we aim to nail our clients’ copy in the very first draft. We spend time up front getting to know your needs, wishes and expectations, so by the time we sit down to write, we understand your audience and message.…