Postings
“It was a lone voice in the middle of the ocean, but it was heard at great depth and great distance.” ― Gabriel García Márquez, Love in the Time of Cholera So many leaders and companies have been posting about their experiences during this crisis that it’s hard to find something new to say. And…
There’s a new way to interact with your online audiences—the individuals who consume your content—and it’s called conversational marketing. Haven’t heard of it yet? Don’t worry, you will. In the Gartner Hype Cycle for Digital Marketing and Advertising 2019, it was very near the pinnacle of the peak of inflated expectations—beat only by artificial intelligence…
One of the paradoxes of legal documents is that they’re rarely written to be understood by the people they impact most. Instead they’re mostly written by lawyers for lawyers. This approach may be great for reducing liability, but it’s not so good at telling non-lawyers what they’re getting into (and, no, that shouldn’t be the…
As 2020 rolls on, automation and A.I. are hot topics on the mind of nearly every business. From local start-ups to multinational enterprises, scaling up is the way to reach more customers, and the prevailing logic is that automation—in everything—is the best way to scale. But there is one notable area of marketing where automation…
Most of us start the new year with BIG ideas—intentions! goals! enthusiasm!—and then, because we are humans, that energy tends to fade. Usually by February (and here we are). February 2020 also rings in the Year of the Rat, which brings with it inspiration for riding that new year energy wave a little bit longer.…
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two discrete industries. I would imagine that now, several years later, I’d get similar feedback particularly since the tech bubble appears to have burst and food,…
Has it really been a year? 2019 has been an interesting year in the world of graphic design, and 2020 should prove to be a compelling one as well. There are five graphic design predictions that I’m quite confident about for the coming year. But first, let’s see how last year’s forecast played out. I…
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…
The Tech Shabbat isn’t a super-new concept, but it’s an absolutely terrific one to embrace—especially now that the year-end scramble to deliver and spend and do-do-do and go-go-go saps most of us of our energy, productivity, peace, and introspection. Sure, the wind-up to the end of your team’s seasonal work cycle and the impending holidays…
Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns. Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting…
