blogging and writing

A black background and white neon text and graphics. The text in neon also reads "Just do it" to symbolise Nike's famous tagline.

Crafting Taglines: A Case Study on What Makes Memorable Marketing Slogans

24 May 2024

As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…

Laptop on a desk with the screen open to a blog displaying different areas of the world. There is a book in front of the laptop with a candle and string of lights on the desk.

Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World

10 May 2024

The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online.  Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…

Why We’re Surprisingly Thankful for 2020—and Excited About 2021

11 December 2020

Like everyone else, we were thrilled to see 2020 leave town on the horse it rode in on (trailing a few folks behind it, eating dust with every clip-clop). The year even had the audacity to extend the collective trauma it inflicted on us into January, with the seditious attack on the Capitol and the…

the era of fake news makes it difficult to create high quality, informative and correct content

Evaluate Fake News in the Content Marketing Era

21 October 2019

When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…

someone searching for a term on Google, which will use search engine optimization to return the best result for the searcher

What is Search Engine Optimization (SEO) and Why You Need It

21 June 2019

Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!) As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply:…

VUI guide for marketers

How Marketers Can Use VUI to Their Advantage

12 April 2019

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…

website content rerun

Why You Should Consider Rerunning Your Best Web Content

07 February 2019

I’m gonna let you in on a little secret. It’s something I quietly learned as a 15 year veteran of online content marketing but also as a longtime TV viewer. It is this: rerunning web content (articles, infographics, videos, etc) is one of the best but lesser-known ways for you to extend the interest, reach,…