branding

A Guide to Repurposing Content in 2024

12 February 2024

Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!

A white board with the word "audience" written in the middle and arrows pointing towards it.

The 80/20 rule of marketing: What it is, why it’s important, & how it helps you grow your business

03 July 2023

The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.

A bird's eye view of three co-workers, sitting at a desk, with papers of infographics littering the desk, signifying impact reporting.

Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories

08 May 2023

Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!

A bird's eye view of the KFC packaging with the tagline (it's finger lickin' good) partly visible.

The Best Taglines on the Market (and How to Write Your Own)

24 March 2023

We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!

Three employees talking about work and comparing notes.

7 Steps to Building a Strong Brand as a Writer

17 March 2023

Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.

A man in front of a laptop and microphone, looking into the laptop screen.

Social Media Design Best Practices: Seven Tips For Creating Designs That Stand Out In Today’s Crowded Social Media Landscape

15 July 2022

We give you the rundown on the best social media design practices. From typography, photography to audio clips, you must check out our tips!

New York's Time Square at night.

What is Ad Copy? Write Ad Copy That Converts – Tips & Examples

04 February 2022

On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!

Woman shouting into her megaphone, looking at the camera in front of a muddy-blue wall, her left hand raised above her head. She's wearing a green skirt and a red jumper and she has a very intense look on her face, with her brown hair cut at her shoulders. This image was repurposed to represent using the correct voice and tone.

Don’t Take That Tone With Me!

31 May 2021

You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…

Storytelling in Business: the Devil is in the Details

30 November 2020

What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…

What’s a Brand Bible, and What Do You Need to Make One?

10 November 2020

It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…