Postings
Don’t Take That Tone With Me!
You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right […]
Postings
Storytelling in Business: the Devil is in the Details
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. […]
Postings
The Duck Does Not Speak: What’s in Your Brand Bible?
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new […]
Postings
Building Better Branding Through Online Community
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common […]
Postings
Formula 1, Airbnb and the Power of Logos
It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another […]