Woman shouting into her megaphone, looking at the camera in front of a muddy-blue wall, her left hand raised above her head. She's wearing a green skirt and a red jumper and she has a very intense look on her face, with her brown hair cut at her shoulders. This image was repurposed to represent using the correct voice and tone.

Don’t Take That Tone With Me!

You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right […]

Storytelling in Business: the Devil is in the Details

What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. […]

Building Better Branding Through Online Community

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common […]

the power of logos

Formula 1, Airbnb and the Power of Logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another […]