branding
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!
You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…