Woman shouting into her megaphone, looking at the camera in front of a muddy-blue wall, her left hand raised above her head. She's wearing a green skirt and a red jumper and she has a very intense look on her face, with her brown hair cut at her shoulders. This image was repurposed to represent using the correct voice and tone.

Don’t Take That Tone With Me!

You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right […]

Storytelling in Business: the Devil is in the Details

What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. […]