Postings
When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…
Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage. Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so…
You’ve been there, sitting in front of your computer—late at night, maybe—with a hard deadline looming and the as-yet unfulfilled promise of three layout options hanging over your head. You need some inspiration, perhaps served with a side of distraction. Here are five fantastic web sites that I’ve turned to for ideas, and, diversion. The…
Whether you’re crafting new content so your audiences will bite (and hang on), creating eLearning training programs for your internal teams, or adding more energy to your client’s existing projects and online communities, you’ll want to boost your credibility with every word you choose. Keeping the conversation going is mission critical as you build team…
Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience…
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY. Build with the best intentions Building community in a way that feels (and is) authentic could seem either easy or…
Scratch the surface of anyone in the marketing content world, and you’ll find a would-be novelist, poet, screenwriter, or historical researcher-writer. Unfortunately, it’s often difficult for these talented individuals to deliver excellence during their “day jobs,” and still successfully pursue their dreams. At Wordsmithie, we pride ourselves on fanning, not stifling, our people’s creative fires.…
Copywriting is copywriting, any way you slice it. Right? For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites. So, what are these key differences to remember, and…
Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!) As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply:…
How important is getting grammar right in social media? Very. That said, I’ve just broken a grammar rule myself with a sentence fragment. Why? There, I did it again. For emphasis. Social media is all about voice. Your voice. That’s why people tune into your blog, subscribe to your Instagram feed, follow your YouTube channel.…
