Postings

Tips for Working with a Creative Agency

07 January 2019

Congratulations! You’ve taken the big step of hiring a team of creative strategists to up your content game—but you might be wondering, now what? Partnering with an agency is a surefire way to boost the success of your business, but you’ll save yourself (and the creative team) a lot of headache by following a few…

VUI and travel

Usage of VUI in the Travel Industry

20 December 2018

“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…

case study

How to Ask Case Study Interview Questions

05 December 2018

“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…

Es Devlin AI

Eat Our Words: A Lion, Trafalgar Square, AI Poetry and Wordsmithie

28 November 2018

It’s not every day that one can wander the streets of London and stumble upon a lion. Less likely still is the chance that the lion in question can generate poetry more or less on demand. And yet in early September that’s exactly what Londoners were treated to in Trafalgar Square. Part of the London…

the power of logos

Formula 1, Airbnb and the Power of Logos

21 November 2018

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its…

good content

How Creating Good Content Works for the 99%

07 November 2018

I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules. You see, 1% genius talent (or creators) are so good and so talented at what they…

storytelling

The Art of Suspense in Business Storytelling

22 October 2018

Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google…

virtual chat

Become a Virtual Chat Champ

15 October 2018

There are dozens and dozens of articles out there on how to optimize your next video conference call—yet most of the best practices, tricks and tips you’ll come across are focused on the technical aspects of the virtual chat (VC). But what about the chat itself? And by “chat” I mean YOUR voice and delivery…

social media campaigns

Do You Need an Ad Hoc or Traditional Communication Strategy?

05 October 2018

The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break…

The Rise of AI, VUI and Where Humans Fit

The Future and Its Voice: AI, VUI and Where Humans Fit

28 September 2018

Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…