Postings
As you know, designing effective online training programs requires serious preparation. Understanding your audience, their goals and motivations, as well as your organization’s goals for providing an e-learning course, is the first step. Then, providing relevant content, engaging exercises and activities, practical delivery systems, and readily accessible evaluation and assessment tools are all key components…
A few years ago many believed that publishing was dead. Major newspapers and magazines saw their circulation numbers drop. And it is true that many of them have needed to reinvent themselves to adapt to a digital world and new models to distribute and monetise their content. But today publishing is flourishing. Barriers to entry…
Once you’ve landed on what (content) you’re presenting, to whom (audience) and why (purpose), you can then begin preparing how (structure). Planning course structure: the model matters There are dozens of good models on which to base your online-learning program. (First, consider that the model you use to present material is different from the platform…
When I initially pitched the idea of writing about tech and startup writing, I got a lot of pushback. “Are these two industries even related?” “How can you write about discrete industries together?” The questions went on and on. But really, both industries require the same skill: the ability to communicate new and/or complex ideas…
From a marketing communications perspective, writing for “education” encompasses many types of organizations and businesses. These include K–12 schools, institutions of higher education and other learning organizations; academic, research and development organizations; curriculum developers and publishers; developers of e-learning tools and solutions; as well as nonprofits. Businesses that support charities or engage in community-involvement work…
As a food writer who spends a large portion of her time developing, testing and editing recipes, I’ve worked my way through hundreds, maybe even thousands, of recipes, some notably better than others. Sure, a stunning hero shot might be what draws most people in initially (see: Instagram or Pinterest). But unless the copy is…
Whenever anyone hears that I write for the beauty industry, the first thing I hear is, “What a fun job!” And they’re absolutely right…sort of. Beauty can be a notoriously challenging vertical to write for. It’s tricky for potential customers to look at a tube of lipstick or a vial of serum and understand whether…
Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing…
We’ve built the Wordsmithie blog around sharing our ideas for creating effective content that engages audiences and sparks brands. This includes the nuts ‘n’ bolts of good, customer-centric writing and storytelling; how to make the editing, design and production process go smoothly; as well as do’s and don’ts for working with an agency. We’ve reported…
Is it slick? Is it shiny? Is it wow? Is it new? Sure, you want your online learning tools to look good and fancy to initially attract participants. But how will your program retain an engaged audience and foster practical learning outcomes after the “wow” factor has worn off? Types of online learning programs that…
