Postings

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Email Drip Campaigns: Getting the Most Out of Great Email Copy

05 August 2023

Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.

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Is Blogging Dead?

17 July 2023

With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it’s still important.

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The 80/20 rule of marketing: What it is, why it’s important, & how it helps you grow your business

03 July 2023

The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.

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Creating Metaverse Content: The What, Where, and Why

19 June 2023

The metaverse is an immersive medium full of opportunities. We talk about where your content should go and how to create metaverse content!

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How to Write a Great Video Script in Four Easy Steps

07 June 2023

Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.

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Generative AI: A Copywriter’s Nightmare or New Toy?

26 May 2023

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.

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Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories

08 May 2023

Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!

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Localization: How to Create Bilingual Content That Speaks to Multiple Audiences

28 April 2023

Translation and content localization can be challenging. Here are five best practices for localizing content effectively.

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What is Website Copywriting?

10 April 2023

We look at why website copy is important for your business, SEO strategy, and user experience. Plus we give you the best practices to follow!

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Why Bossism Won’t Work

31 March 2023

As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?