Postings

Wordsmithie Spotlight Series | Khaleelah Jones

Wordsmithie Side Hustlers: Khaleelah Jones

18 October 2021

Meet ‘Smithie Khaleelah Jones, an award-winning digital marketer with a passion for small businesses and solopreneurs.

Wordsmithie Spotlight Series | David Bergheim

Wordsmithie Side Hustlers: David Bergheim

06 October 2021

David Bergheim joined Wordsmithie at the same time when he created Russell Greenbeaux. Who is David, and who is Russel?! Read on to find out!

Wordsmithie Spotlight Series | Michael Gaylord

Wordsmithie Side Hustlers: Michael Gaylord

29 September 2021

When he’s not orchestrating words, Michael Gaylord is orchestrating notes for performances and productions. Here’s his story.

Wordsmithie Team Spotlight | Laura Bergheim

Wordsmithie Side Hustlers: Laura Bergheim

28 September 2021

A Writer’s Tale: For Love of Fact and Fiction. Read on to learn more about the life of Wordsmithie’s founder, Laura Bergheim.

Spotlight in a studio | Wordsmithie Series

Introducing the Wordsmithie Team Spotlight Series: About the Wordsmithie Team

21 September 2021

In the past decade, the prevalence of freelance and so-called “gig” work has increased steeply. From 2014 to 2020, the number of independent contractors in the U.S. alone has risen 11 percent, and this doesn’t take into account the number of people who have started freelancing since the pandemic. With around 90 percent of businesses…

How to Maximize Customer Engagement with Instagram Stories

24 August 2021

Over 4 million brands use Instagram stories monthly and 50% of customers report that an Instagram story led them to purchase a product or service from a brand’s website, according to survey data collected by Facebook in 2020. That means there’s a huge opportunity gap when it comes to short-form, attention-grabbing visual content paired with…

Cluttered table of a graphic designer with a pen, a sharpener, a laptop with a drawing on the screen, a sketch, color swatches, and a pencil case saying toolkit

Ch-Ch-Changes. Or, the graphic designer, mid-career

28 June 2021

In my previous blog post, I talked about the graphic design evolution brought upon us by the COVID-19 pandemic. But it also got me thinking about the more gradual changes I’ve witnessed in my twenty years as a graphic designer, and how very different things are now compared to when I began. As with a…

Team Collaboration: Creativity Maximized

14 June 2021

Many of us seem to be fueled by renewed energy as we emerge, somewhat, from lockdown with fresh ideas and focus, our creative priorities aflutter. Much of our work, and thusly our teams, will remain online and remote. Sure, we’ve figured out how to make the most of video calls and collaborative platforms for problem-solving,…

Woman shouting into her megaphone, looking at the camera in front of a muddy-blue wall, her left hand raised above her head. She's wearing a green skirt and a red jumper and she has a very intense look on her face, with her brown hair cut at her shoulders. This image was repurposed to represent using the correct voice and tone.

Don’t Take That Tone With Me!

31 May 2021

You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…

Red heart on a pink enter button on an otherwise white keyboard, symbolically implying making writing / typing personal.

Make it Personal

18 May 2021

Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…