Copywriting
We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!
We talk about the importance of having your worked edited, and the different types of editors out there to help.
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?
You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…
Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…
When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since now more than ever we’re consuming most everything (except all that mac n cheese) on our (small) screens. Couple this with overall memory fatigue and…
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a hilarious “editing fails” meme. Whether you’re editing your own writing or someone else’s, we have some tips to help prevent “sloppy copy” and make your…