Copywriting

The internet has made it possible for U.S. companies and organizations to expand their reach into international markets. Whether you’re a small business marketing products in other countries, a nonprofit bringing your mission to other regions in need, or a global enterprise with offices around the world—writing for international audiences poses unique challenges. For starters,…

Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy anecdotes to engage prospects and differentiate your business from the competition. Most clients should be happy to talk about their experiences and toot both your…

One of the paradoxes of legal documents is that they’re rarely written to be understood by the people they impact most. Instead they’re mostly written by lawyers for lawyers. This approach may be great for reducing liability, but it’s not so good at telling non-lawyers what they’re getting into (and, no, that shouldn’t be the…

Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two discrete industries. I would imagine that now, several years later, I’d get similar feedback particularly since the tech bubble appears to have burst and food,…

We list our top hacks for creating compelling eLearning content that retains the audience’s interest and sparks engagement.

Whether you’re a seasoned copywriter or just starting out, here are five tips to write engaging copy that reaches your target audience.

What are these differences between print and digital, and how can copywriters leverage each channel to their advantage? We share our insights.

Typos are one thing, but “coloring outside the lines” is not a typo. We break down when and how to break grammar rules on social media.

We guide you through the tips and tricks on how to write a press release that grabs the attention of journalists.

“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…