Marketing
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…
“Don’t reinvent the wheel. Just realign it a little.” -Anthony J. D’Angelo, education pioneer Your content touches everything you do. It is the face and voice of your marketing strategy, the spear thrust of your sales outreach, and the persuasive power of your demand generation. Your brand messaging, customer experience, and market differentiators are only…
SEO, aka Search Engine Optimization, is the process of analyzing and improving a website to increase rankings on search engine results pages (or as SEO geeks call it, SERPs). When a user searches for something on a search engine, the pages that come up on the first page are considered the most relevant, best results…
To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality where shelter-in-place orders, face masks, and grim medical statistics are the norm. Businesses (of any size) aren’t immune to this pandemic, either: the Atlantic reports…
There’s a new way to interact with your online audiences—the individuals who consume your content—and it’s called conversational marketing. Haven’t heard of it yet? Don’t worry, you will. In the Gartner Hype Cycle for Digital Marketing and Advertising 2019, it was very near the pinnacle of the peak of inflated expectations—beat only by artificial intelligence…
Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns. Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting…
When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…
Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage. Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so…
Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!) As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply:…
Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied…