Marketing
Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…
What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise…
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…
The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online. Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!