Thanks to a bevy of content-sharing options, publication isn’t the end of the line when it comes to blogging.

You’ve carefully crafted the perfect blog post, incorporating all the right keywords and delivering insightful, original content. But what happens after you hit “publish”? 

Even quality content and a solid SEO strategy may not gain you the visibility you’re after. It can take months for individual pieces to rank, and you probably want eyeballs on your content more quickly. Fortunately, a host of distribution options can help get your content in front of your target audience. 

Who are you reaching with your content?

In order to get your blog posts the traction they deserve, you’ll need a complete content distribution strategy, and the first step is identifying your audience. Are you trying to reach corporate clients, or is this a B2C buy? Hoping to influence the higher-ups in an organization, or is GenZ more your speed? 

Once you have a clear idea of who you’re trying to reach, you can map out the various options for where to distribute content. Determine which platforms match your audience best, and focus your efforts there. 

Where should you publish content?

From social media to syndication, let’s run through where to distribute content for boosting traffic and increasing engagement.

Social media

With 80.8% of the world’s adults active on social media, it’s an obvious choice for getting the word out. Most of us have shared a post with a link to our content, but did you know that this tried-and-true format isn’t necessarily the best way? If your aim is to drive traffic to your website, sure—go ahead and share that link. If your goal is engagement, however, you’ll need to do a little more work. 

It turns out that zero-click content—or content without links—sees more engagement, and most social media algorithms seem to prefer linkless posts. So, instead of simply linking to your blog, consider repurposing your content for a long-form LinkedIn post, a shorter Facebook or X post, an Instagram story, or a TikTok. 

Community forums

Like social media, community forums can be a powerful tool for spreading the word. But joining someone else’s conversation comes with a few rules—namely, no spam or overt self-promotion.

So, how do you share your blog post without clearly promoting it, you ask? The key lies in sharing content that is exceedingly helpful and relevant. That means finding the right community forums and sharing valuable insights, not just a link. 

Platforms to consider include:

• Reddit
• Quora
• Facebook groups
• Slack groups
• Discord
• Industry-specific communities

Be sure to review each platform’s community guidelines before posting. Then find your niche community and spend some time adding real value to the conversation.

Content syndication platforms

Republishing your content on other sites can help you reach a broader audience, and it’s a free, low-effort way to get your blog posts seen. Self-syndication platforms include:

• Medium
• Substack
• SlideShare
• Tumblr
• Flipboard

One thing to consider when syndicating, however, is Google’s distaste for duplicate content, so it’s important to follow platform guidelines to protect your SEO. Medium, for instance, includes  an “import a story” button, signaling to Google that the content is syndicated and avoiding SEO penalties. In other cases, you should include a backlink to the original article and a canonical link on the third-party platform, if possible.

Recycle, reuse

Finally, there’s no shame in resharing an old blog post to get it in front of new followers and subscribers. Be sure the content is evergreen, and then use social media, forums, or syndication to give it a second life. 

With so many options for where to distribute content, there’s no reason that a post—old or new—should languish on your website, never to see the light of day. So, get out there, and start sharing. And if you’re curious about how to take your content distribution game to the next level, we’re always here for a chat!