Posts
In the past decade, the prevalence of freelance and so-called “gig” work has increased steeply. From 2014 to 2020, the number of independent contractors in the U.S. alone has risen 11 percent, and this doesn’t take into account the number of people who have started freelancing since the pandemic. With around 90 percent of businesses…
Over 4 million brands use Instagram stories monthly and 50% of customers report that an Instagram story led them to purchase a product or service from a brand’s website, according to survey data collected by Facebook in 2020. That means there’s a huge opportunity gap when it comes to short-form, attention-grabbing visual content paired with…
In my previous blog post, I talked about the graphic design evolution brought upon us by the COVID-19 pandemic. But it also got me thinking about the more gradual changes I’ve witnessed in my twenty years as a graphic designer, and how very different things are now compared to when I began. As with a…
Many of us seem to be fueled by renewed energy as we emerge, somewhat, from lockdown with fresh ideas and focus, our creative priorities aflutter. Much of our work, and thusly our teams, will remain online and remote. Sure, we’ve figured out how to make the most of video calls and collaborative platforms for problem-solving,…
You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…
Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…
As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…
Well, this COVID-19 thing really threw a wrench into the works, didn’t it? What should have been another routine—ahem—year for us graphic designers instead turned into a mad scramble for new and innovative ways to reach clients and potential clients, particularly in the business-to-business world that I work in. Certainly, in my 20-plus years as…
It should come as no surprise that virtual learning opportunities expanded exponentially over the past year. With more people remotely working and studying than ever before, we’ve seen how COVID-19 has significantly shifted how and when we consume information, get trained, and learn. Businesses and organizations are investing more in growing eLearning programs and virtual…
When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since now more than ever we’re consuming most everything (except all that mac n cheese) on our (small) screens. Couple this with overall memory fatigue and…