Marketing

To grow your business, you need to incorporate SEO into your marketing strategy. Not sure where to start? Let us be your guide.

Social media is always evolving. Take a look at the latest updates for Facebook, Instagram, and Pinterest, and what they mean for businesses.

I’m gonna let you in on a little secret. It’s something I quietly learned as a 15 year veteran of online content marketing but also as a longtime TV viewer. It is this: rerunning web content (articles, infographics, videos, etc) is one of the best but lesser-known ways for you to extend the interest, reach,…

I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules. You see, 1% genius talent (or creators) are so good and so talented at what they…

The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break…

One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through…

So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices…

It’s not surprising to learn that watching videos is one of the most popular ways for internet users to spend their time online. Between 2011 and 2015, time spent watching video more than tripled and YouTube recently announced that its users watch almost a billion hours of video per day. Obviously, video is an excellent…

Almost anyone who has written anything online has come across a time when they wished their text or images looked…well, different, at least. Whether you’re using Squarespace, WordPress, Wix or another CMS, a little background in HTML can do wonders for the visual quality of your content. If you’re struggling to get started with HTML,…

These days most businesses know that a solid SEO strategy is crucial for any modicum of an online presence. Yet the rules of SEO shift fairly frequently. Unless you have a large marketing department, chances are your digital marketing strategy can be outdated in the blink of an eye (or as long as it takes…