Postings
Collaborating with a graphic designer on any project can take a leap of faith. Will your creative vision be carried through, your brand standards respected and your deadlines met? Here are a few guidelines from a designer’s perspective to help ensure success. Establish expectations, timeline and budget up front Communicate to your designer exactly what…
Whether writing bios for a company website, ghostblogging articles or gathering background info for a case study, writers often don the journalist’s hat and conduct interviews. We interview all kinds of people in marketing communications, from business executives to staff members to consumers. Regular Joes and Janes often make the best interviews, bringing heart and…
At Wordsmithie, we’re always looking for ways to work more efficiently with each other and our clients. One way we communicate smoothly with clients—from our introductory call, through scoping the project, assigning a copywriter and delivering the finished work—is through Google Apps. Wordsmithie doesn’t have a dedicated IT department, so we need a solution that’s…
We know that some agencies keep a wall between you and your copywriter. Everything passes through your account exec, with no direct interaction between you and the person banging out your copy. Some clients probably prefer things that way. That’s not how we work at Wordsmithie, however. Oh, you’ll still have a good deal of…
So, you’re launching a new blog for your company or business. Excellent. It’s a great way to drum up interest in your products or services. If you’re new to blogging, here are five tips to get you going. 1. Have something to say. This seems obvious … until you read yet another blogpost by somebody…
As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in…
When I started Wordsmithie in June, 2010, I wasn’t sure where we were headed—but I knew that the task of finding great content creators was bedeviling everyone I met in Silicon Valley. Even my marketing colleagues at Google (where I worked from 2005-2010) were struggling to find great writers and editors for everything from UX…
You might remember an old tagline from a burger chain: Have it your way. It’s the same way in our business. Every client is different, with unique needs, experiences and expectations. There is no single, approved way to handle a project. Each one is different—and although we have standard processes, we usually tweak them to…
Businesses and organizations make a mistake if they optimize their online content just for search engines, which are really about one-on-one findability. You should also optimize for social media, which is about shareability. While important, search engine optimization (SEO) is essentially a pull mechanism. It requires individual searchers, each actively seeking to discover your content.…
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