company announcements
At Wordsmithie, we’re always looking for ways to work more efficiently with each other and our clients. One way we communicate smoothly with clients—from our introductory call, through scoping the project, assigning a copywriter and delivering the finished work—is through Google Apps. Wordsmithie doesn’t have a dedicated IT department, so we need a solution that’s…
As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in…
When I started Wordsmithie in June, 2010, I wasn’t sure where we were headed—but I knew that the task of finding great content creators was bedeviling everyone I met in Silicon Valley. Even my marketing colleagues at Google (where I worked from 2005-2010) were struggling to find great writers and editors for everything from UX…
You might remember an old tagline from a burger chain: Have it your way. It’s the same way in our business. Every client is different, with unique needs, experiences and expectations. There is no single, approved way to handle a project. Each one is different—and although we have standard processes, we usually tweak them to…
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