design
Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.
You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…
Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…
We give you the rundown on the best social media design practices. From typography, photography to audio clips, you must check out our tips!
On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!
In my previous blog post, I talked about the graphic design evolution brought upon us by the COVID-19 pandemic. But it also got me thinking about the more gradual changes I’ve witnessed in my twenty years as a graphic designer, and how very different things are now compared to when I began. As with a…
Well, this COVID-19 thing really threw a wrench into the works, didn’t it? What should have been another routine—ahem—year for us graphic designers instead turned into a mad scramble for new and innovative ways to reach clients and potential clients, particularly in the business-to-business world that I work in. Certainly, in my 20-plus years as…
Wow, what a year it’s been. 2020 has been a rough one and the design world has had to adapt along with everything (and everyone) else. So, let’s revisit my graphic design predictions for 2020, and then see where I think we’re headed for 2021. For 2020, I figured that monochromatic layouts would be popular.…
SEO loves long form content, and, so do readers. But, there’s more to a successful long form piece than 2,000 words, and that’s where good design comes in. In 2020, good design isn’t just desirable; it’s expected. But, how do you elevate your long form online output with good design? What are the leading creators…
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…
