digital marketing
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.
We give you a rundown on what businesses should post on social media, content ideas, and when to hire a social media manager!
A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.
To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality where shelter-in-place orders, face masks, and grim medical statistics are the norm. Businesses (of any size) aren’t immune to this pandemic, either: the Atlantic reports…
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two discrete industries. I would imagine that now, several years later, I’d get similar feedback particularly since the tech bubble appears to have burst and food,…
Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied…
Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through…
