strategy and resources
When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’…
Congratulations! You’ve taken the big step of hiring a team of creative strategists to up your content game—but you might be wondering, now what? Partnering with an agency is a surefire way to boost the success of your business, but you’ll save yourself (and the creative team) a lot of headache by following a few…
“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…
“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…
I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules. You see, 1% genius talent (or creators) are so good and so talented at what they…
Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google…
There are dozens and dozens of articles out there on how to optimize your next video conference call—yet most of the best practices, tricks and tips you’ll come across are focused on the technical aspects of the virtual chat (VC). But what about the chat itself? And by “chat” I mean YOUR voice and delivery…
The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break…
Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through…
