strategy and resources
So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices…
In June 2018, yet another depressing top ten tally came to our attention. In this list, the US is the only “Western democracy” to be found amongst the most dangerous countries for women. The Reuters report uncovers that “the U.S. and Syria tied for third because of the risks women face in terms of sexual…
It’s not surprising to learn that watching videos is one of the most popular ways for internet users to spend their time online. Between 2011 and 2015, time spent watching video more than tripled and YouTube recently announced that its users watch almost a billion hours of video per day. Obviously, video is an excellent…
On the last Tuesday afternoon of May, 8,000 Starbucks stores closed so their 175,000 employees could receive the same four-hour training on anti-bias and unconscious discrimination. (A week later, CEO Howard Schultz announced he is stepping down, perhaps, some speculate, to run for political office. He’s been an advocate for social issues over the years,…
This past spring proved to be a challenging time for those involved in processing, storing and using data through online platforms. Between Facebook CEO, Mark Zuckerberg’s appearance on Capitol Hill explaining the damage caused by Facebook’s data breach and privacy violations and the new regulations imposed by the European Union, it could leave your head…
The myth of the Five Dollar Logo, and why it matters for your brand strategy. The conversation always goes something like this: “So, I’m starting a new business and well…I need a logo. Interested?” If we’re on the phone, what usually follows is a pause. If we’re communicating by email, there’s usually a suspiciously long…
In my ongoing search for savvy resources about building equity, inclusion, and diversity into online training courses, I stumbled across some fascinating studies on implicit bias, and how bias impacts the apps and online services we use as well as the artificial intelligence (AI) that fuels those apps and services. For context, there are two…
As a freelance writer, I hit road blocks from time to time.I find it hard to really get in and get the job done for myriad reasons, from the project, the deadline or what is going on in my personal life. Whether it’s the inability to concentrate or a lack of inspiration, I really don’t…
People flit from job to job. Employers downsize at the drop of a hat. New recruits don’t come equipped with well-rounded skill sets. Such common complaints come from all angles, affecting employee retention, career interest, longevity and position. To minimize the talent gap many companies and organizations experience, innovative leaders are more readily looking to…
Managing the stress amid deadlines and expectations is hard. This time of year is stressful; between the various holiday parties, family gatherings, and extra weekend activities, it can be difficult to stay focused on your work. If you’ve been feeling sluggish and lacking focus, you’re not alone. According to Peakon, an HR data analysis company,…
