writing and blogging
“The Google Shopping team offers a constant stream of engaging case studies from different types of retailers all around the world. Wordsmithie helped Google craft the interview questions to capture retail stories, and then wrote and designed the case studies for brands such as Nine West, which uses Google Shopping and digital product ads to…
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…
Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing. They really ‘get’ us, and know how to shape and share information that resonates with event organizers. – Megan Buell, manager, lead generation, Eventbrite Your direct connection to top talent Some agencies create…
In the many crazy, chaotic months leading up to this fine new year (yay 2017!), people have been motivated to speak out more than ever. Whether you’re planning to launch a new entrepreneurial endeavor, crank out creative like nobody’s business, or just storm the castle, it is mission critical that you do so in a…
Start work with an agency or copywriter, and you’ll soon be asked about your organization’s “voice and tone.” What language do you speak? By that, we mean the language we’ll use in creating your website, case study or blogpost. Every client should have a distinctive voice and tone, as identifiable in its own way as…
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…
Typographical errors — a/k/a typos — are annoying little gremlins that like to sneak into what we thought was final, polished copy. Typos are everywhere. They’re fodder for comical memes (e.g., on a store sign that reads “Shoplifters will be prostituted” or a tattoo whose owner lives by the creed “Regert nothing”). They’re a newspaper…
Whether you’re a professional wordsmith, an occasional writer or a businessperson whose job demands writing (whether you like it or not), these five tips can help improve your writing and make self-editing less painful. Organize your ideas. If you were a carpenter, you wouldn’t build a bookcase without a plan, right? Same thing goes for…
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter. Who is this person, and what should you expect when working with him or her? (Here’s an interesting post on the origins of the word copywriter.) The background of a copywriter Often, your copywriter…
So you pumped a good portion of your marketing dollars into search engine optimization (SEO) for your website. Your SEO tactics employed proven tech wizardry designed to help your website rank higher in organic search results. Good page titles? Check. Meta tag descriptions? Check. Keyword-rich content? Check. And GADZOOKS! For a week or two, your…
