Wordsmithie Side Hustlers: Jason Rogers

Wordsmithie Team Spotlight: Jason Rogers

He shoots, he scores! 

Here at Wordsmithie, we know Jason Rogers as a thoughtful, creative corporate storyteller with a flair for writing about how people use technology. But in the sports world, Jason is known for a whole other set of skills: He’s a credentialed National Hockey League (NHL) reporter, newspaper columnist, and television host in the Washington, D.C.–Baltimore, Maryland area. 

Describing himself on Twitter as “Hockey’s Hemingway,” Jason is a TV analyst for NBC Sports Washington, where he covers the NHL’s Washington Capitals, hosting pre- and post-game shows from the arena’s press box. He’s also a newspaper columnist for the Washington City Paper, writing about all things hockey—including the Capitals’ recent quest for the coveted Stanley Cup. 

“The Washington Capitals won the Stanley Cup back in 2018, slaying 44 years of demons in one mighty exorcism that helped turn D.C. into the ‘District of Champions’ and transformed decades of cynicism and pain into nothing more than a beautiful prologue,” Jason wrote in May 2021. He  described how they “sputtered into the playoffs,” eventually falling to the storied Boston Bruins. “This is life,” Jason mused on the team’s outlook. “Life as it goes on after the volcanic catharsis of a franchise’s first championship, a rebuilding project on the champagne-covered slopes of Pompeii.” Even non-hockey fans can appreciate the animated, erudite storytelling, mixed with Jason’s wry wit and “hockey is like life” perspective.

Jason holds a B.A. in philosophy from the historic College of William and Mary in Williamsburg, Virginia (though he spent his junior year studying French language and literature at the Université Paris-Sorbonne in France.) Jason has worked as a copywriter, content marketer, and creative strategist all over the world, including as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. He’s fluent in English, French, and Chinese (and, of course, he speaks hockey). 

Whether writing case studies, white papers, and digital skills training content for Wordsmithie clients such as Google and Atlassian, or keeping hope alive for Washington Capitals’ fans, Jason has the same goal in mind: “I’ve learned that writing should be informative, entertaining, and respect the intelligence of the reader,” he says. On his work with Wordsmithie, Jason reflects, “We have different skills, talents, and world views that help us connect with our clients’ many different audiences. We work with such exciting companies doing big things to change the world.”

Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”

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