Marketing

A bird's eye view of the KFC packaging with the tagline (it's finger lickin' good) partly visible.

The Best Taglines on the Market (and How to Write Your Own)

24 March 2023

We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!

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7 Steps to Building a Strong Brand as a Writer

17 March 2023

Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.

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Email Copywriting Guide: Writing Emails That Convert

14 November 2022

In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!

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Writing a Press Release that Gets Attention — and Results

31 October 2022

We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.

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Why Sales Collateral Is Important—and What Types to Use

27 September 2022

We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!

Three women sitting together and smiling. One of them is holding a phone and the other two are looking at the screen.

Make Social Media Work for You

03 August 2022

We give you a rundown on what businesses should post on social media, content ideas, and when to hire a social media manager!

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Instagram Community Management 101: The Ultimate Guide

25 May 2022

A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.

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What is Ad Copy? Write Ad Copy That Converts – Tips & Examples

04 February 2022

On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!

How to Maximize Customer Engagement with Instagram Stories

24 August 2021

Over 4 million brands use Instagram stories monthly and 50% of customers report that an Instagram story led them to purchase a product or service from a brand’s website, according to survey data collected by Facebook in 2020. That means there’s a huge opportunity gap when it comes to short-form, attention-grabbing visual content paired with…

What’s a Brand Bible, and What Do You Need to Make One?

10 November 2020

It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…

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