strategy and resources
“The Google Shopping team offers a constant stream of engaging case studies from different types of retailers all around the world. Wordsmithie helped Google craft the interview questions to capture retail stories, and then wrote and designed the case studies for brands such as Nine West, which uses Google Shopping and digital product ads to…
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…
In the many crazy, chaotic months leading up to this fine new year (yay 2017!), people have been motivated to speak out more than ever. Whether you’re planning to launch a new entrepreneurial endeavor, crank out creative like nobody’s business, or just storm the castle, it is mission critical that you do so in a…
This past year was surreal in more ways than we can count; yet, our business grew by leaps and bounds, as we collaborated with clients and partners on projects that we’ve enjoyed enormously. We feel honored to have shared this journey with them, and look forward to the road ahead. Members of our team also…
Many of us are moved to speak up and speak out, perhaps these days more than ever. You may have recently been moved to blog more than usual, or compelled to comment boldly on issues you care about deeply on Facebook or other social media sites. Whatever your reasons for presenting a more active voice…
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…
You’ve heard the expression “getting your ducks in a row.” It probably never had anything to do with colorful waterfowl. More likely, it sprang from sports or shipbuilding (you could look it up). Whatever its origins, getting your ducks in a row means being organized, and adequately prepared for a project or undertaking. Why you…
Typographical errors — a/k/a typos — are annoying little gremlins that like to sneak into what we thought was final, polished copy. Typos are everywhere. They’re fodder for comical memes (e.g., on a store sign that reads “Shoplifters will be prostituted” or a tattoo whose owner lives by the creed “Regert nothing”). They’re a newspaper…
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers. But it’s just as important to be able to share what you do with others “offline”. Whether you’re looking for investors, clients, partners or a new job, everyone needs…
Considering an online learning or training program for your team, client or organization? If so, you’re probably shopping providers, or at least engaging an instructional design expert to steer you in the right direction. (Pro tip: asking for professional help is always a good idea!) It’s still important for you to know what’s what when…
