writing and blogging
Last week we shared ways brands can create compelling stories that engage and inspire customers. Now, we take a step back to understand why a brand might want to create a story. Why is storytelling so important? Since the beginning of time, storytelling has been an important part of the way humans interact and evolve. And that’s…
The golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and agencies who work for them are also learning that they can have a place at the business table without being crowded out…
Content marketing comes in for a good dealing of bashing, often deservedly. The Content Marketing Institute defines the concept as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in practice, as J. R.…
Content audit. Those two words can strike fear into the hearts of marketers and copywriters everywhere. And yet in today’s content marketing-centric world, content audits are more important than ever. The more content you put out there as various bits of information dispersed across multiple mediums — from landing pages, blogposts and downloadable content to…
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
Ever wonder how you decide when your project needs a professional touch? In this blog we’ll offer reasons to work with a writer. “It’s too hard to find someone and get them up to speed. It’s not going to be seen by too many people anyway. It’s not in the budget.” These are some common…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…
Many of us at Wordsmithie also have avocations that keep us busy. As a copywriter and editorial director, I naturally write. Years ago, I left a newspaper job to go abroad and write the Great American Novel. Amazingly, it got published. Later, while working in various copywriting and communications positions, I branched into nonfiction, writing…
Have you ever found yourself struggling to write something at work? You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post. But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…
Virginia (as in, Woolf) was totally right. For writers, sometimes nothing but a room of our own will do. However, there is a huge difference between having our own space and writing in a vacuum. This is especially true in the professional world, where writers are part of a team that is often charged with…
